A silver metal tin of ALATA UBE Pure Ube Powder 100% on a clean white background. The tin features a purple label with purple wavy patterns, a white oval containing the text 'UBE', and 'ALATA' printed above it.

Ube Powder 100g

179.00 ILS 199.00 ILS
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A silver metal tin of ALATA UBE Pure Ube Powder 100% on a clean white background. The tin features a purple label with purple wavy patterns, a white oval containing the text 'UBE', and 'ALATA' printed above it.
  • A silver metal tin of ALATA UBE Pure Ube Powder 100% on a clean white background. The tin features a purple label with purple wavy patterns, a white oval containing the text 'UBE', and 'ALATA' printed above it.
  • A cylindrical metal tin of ALATA UBE Pure Ube Powder 100% on a clean white background. The tin has a silver lid and base, with a purple label featuring wavy patterns and a white oval containing the text 'UBE'.
  • Ube Powder 100g
  • An instructional infographic titled 'ALATA House of Ube How to make your MUBE DRINK' showing three steps (Scoop, Mix, Pour & Enjoy) with photos of purple ube powder, metal measuring cups, spoons, and a glass of purple drink on a beige background.
  • A slice of layered lavender tiramisu dessert with ladyfinger biscuits and a cocoa-dusted top, served on a beige ceramic plate with a matching dessert dish blurred in the background.
  • Album cover for 'ALATA' by 'HOUSE OF UBE', featuring an abstract purple and white fluid art background with bold white typography.
  • A tin of ALATA UBE puree powder sits on a textured beige surface next to a glass bowl filled with purple ube powder and a bamboo whisk on a wooden tray.
  • Two tall clear cups filled with purple and lavender ALATA dirty iced ube latte drinks and ice, each with a clear straw, resting on round metal coasters on a gray tabletop. The cups are branded ALATA.
Ube Powder 100g

Ube Powder 100g

179.00 ILS 199.00 ILS
Product Details

ALATA 100% Pure Ube Powder — 100g

PURE UBE POWDER · 100% NATURAL · CAFFEINE-FREE · VEGAN · NO ADDED SUGAR

100% premium pure ube powder. Naturally caffeine-free, with no added sugar, artificial colors, preservatives, or unnecessary additives. Vegan, gluten-free and allergen-free. Kosher.

Smooth and creamy with a delicate, subtly nutty flavor and natural hints of vanilla.

100g · Makes approximately 33 servings

Meet Ube 💜

Ube is a naturally purple yam from the Philippines, loved for its unmistakable color and delicate, subtly sweet flavor. Long celebrated in Filipino cuisine, ube is finding a new home in modern café, wellness and everyday drink culture.

Whisk it into a creamy ube latte, blend it into smoothies, add it to your favorite recipes, or create something entirely your own.

What makes ALATA different?

No “ube blend.” No artificial purple coloring. No fillers. No unnecessary ingredients.

Just 100% pure ube.

Naturally purple. Naturally delicious. Made to be yours.

How to use

Add approximately 3g of ALATA Ube Powder per serving. Mix with a small amount of hot water until smooth, then add your milk of choice. Enjoy hot or iced.

33 purple rituals. One tin. 💜
What is Ube?

Ube (Dioscorea alata) is a naturally purple yam known for its vibrant color and subtly sweet, nutty flavor. ALATA UBE is made from 100% pure ube powder, with no artificial colors, preservatives, or unnecessary additives.
BENEFITS & NUTRITION

Ube naturally contains antioxidants, dietary fiber, Vitamin C and Vitamin A, making it an easy way to add more plant-based goodness to your everyday routine.

Its signature purple color comes naturally from pigments called anthocyanins — no artificial coloring needed.
HOW TO USE

For an Ube Latte, add your recommended serving of ALATA UBE Powder to a small amount of hot water and mix until smooth.

Add your favorite milk, sweeten to taste, and enjoy hot or over ice.

You can also use ALATA UBE in smoothies, pancakes, overnight oats, cakes, cookies, desserts and more.
STORAGE

Keep your ALATA UBE Powder sealed in a cool, dry place, away from direct sunlight and moisture.

Always use a clean, dry spoon and reseal the package after opening to help maintain freshness, flavor and color.

Perfect to Pair with
YOUR DAILY RITUAL

YOUR DAILY RITUAL

Recipes & Articles
What Is Ube? Meet the Purple Yam Everyone Is Talking About

What Is Ube? Meet the Purple Yam Everyone Is Talking About