PREMIUM • VEGAN • 100% NATURAL • NO COLORANTS • NO ADDED SUGAR • GLUTEN-FREE • WITHOUT PRESERVATIVES • CAFFEINE FREE • NON-GMO •
MEET ISRAEL'S PREMIUM UBE
THE ROOT OF YOUR NEW RITUAL
Ube is a naturally purple yam known for its vibrant color and subtly sweet, nutty flavor. A longtime staple in Filipino cuisine, it’s now finding a whole new place in the modern drink ritual.
ALATA keeps it simple: 100% pure ube premium powder with no artificial colors, no preservatives. Whisk it into a creamy ube latte, blend it into smoothies, bake with it, or create something entirely your own.
WHY UBE WINS
OVER COFFEE OR MATCHA?
GENTLER ENERGY
A calmer daily ritual without relying on caffeine.
CAFFEINE-FREE
Easy to enjoy morning, afternoon or evening.
NATURAL GOODNESS
Naturally occurring plant compounds from one iconic purple root.
SMOOTH + SWEET
A soft, subtly sweet flavor made for your everyday ritual.
| THE DIFFERENCE | 💜 UBE OUR PICK | ☕ COFFEE | 🍵 MATCHA |
|---|---|---|---|
| ⚡ CAFFEINE | ZERO ✦ | HIGH | MODERATE |
| 〰 JITTERS | NO CAFFEINE JITTERS ✦ | POSSIBLE | POSSIBLE |
| ☾ LATE-NIGHT FRIENDLY | YES ✦ | NOT REALLY | NOT REALLY |
| ♡ FLAVOR | SMOOTH + NATURALLY SWEET ✦ | BOLD + BITTER | EARTHY + VEGETAL |
| ✚ ANTIOXIDANTS | NATURALLY OCCURRING ✦ | CONTAINS | RICH |
| ◉ COLOR | ICONIC PURPLE ✦ | BROWN | GREEN |
| ✺ THE VIBE | SLOW DOWN. SIP PURPLE. ✦ | WAKE UP | LOCK IN |
Frequently Asked Questions
What is ube?
Ube is a naturally purple yam known botanically as Dioscorea alata and yes, that’s exactly where the name ALATA comes from.
It’s known for its naturally vibrant purple color and its smooth, subtly sweet and slightly nutty flavor.
What are the nutritional benefits of ube?
Ube is a naturally nutrient-rich root vegetable containing anthocyanins, the antioxidants responsible for its signature purple color, as well as nutrients including vitamin C, potassium and dietary fiber.
These nutrients can form part of a balanced diet and contribute to normal body functions, including digestion and overall wellbeing.
Does the product contain added sugar?
No added sugar.
ALATA Ube Powder is made from 100% pure ube, with no processed sugar or added sweeteners. Any naturally occurring sugars come from the root itself.
Does ube contain caffeine?
No. Pure ube is naturally 100% caffeine-free.
That makes it a great choice for a comforting drink or recipe at any time of day, including the evening, without adding caffeine to your routine.
Can ube be enjoyed during pregnancy or breastfeeding?
Ube is a plant-based, naturally caffeine-free food and may be included as part of a varied diet.
During pregnancy or breastfeeding, we always recommend speaking with your doctor or healthcare professional before introducing new foods or making significant dietary changes.
Can children enjoy ube?
Pure ube is naturally caffeine-free and contains no artificial food coloring or stimulants.
Its naturally purple color and mild, slightly sweet flavor make it a fun ingredient to use in smoothies, homemade ice cream, hot or cold drinks, pancakes, baked goods and desserts.
As with any food, serving sizes and individual dietary needs should be considered, especially for younger children.
How should I store the powder?
Store your ube powder in a cool, dry and shaded place, away from direct sunlight and heat.
Keep the package tightly sealed after every use, and always use a clean, dry spoon when scooping the powder.
What can I make with ube powder?
Pretty much anything.
Think iced ube lattes, hot drinks, smoothies, pancakes, overnight oats, yogurt bowls, cookies, cakes, desserts and anything else you feel like turning purple.
Made something good? Show us and tag @alata.ube.